There are many ways to contact you if you have your website, but the most common method is through the contact form. Even if you don’t have any other way of getting you on your website, having a contact form ready and available is crucial to building trust with your audience.
It makes them feel comfortable and secure about talking to you and encouraging them to buy from you. The contact form is very convenient for consumers who want to ask questions or make inquiries without having the hassle of making a phone call or sending an email.
According to a report, 74% of companies use web forms for lead generation, with 49.7% affirming their online forms are their highest converting lead generation tool.
If you own a business and haven’t considered adding a contact form to your website, it is essential to have an online contact form. Moreover, In this blog, I will discuss the most significant reasons you need to have a contact form on your website right now.
So, let’s dive in!
Highlights of Contents
What’s a Contact Form?
A contact form is a way for visitors to your site to reach out to you. It can significantly affect user engagement for a website. Contact forms appear on websites with several fields to fill in.
These can contain questions asking your feedback or opinions, and there may also be some selection options in the form. A contact form is essential because it allows prospects to contact you without leaving their site.
Significant Reasons Why You Need a Contact Form on Your Website
1. Security
The first reason for having a contact form is security. When A customer contacts you, he can either send information in an email or leave his details through a web form. The advantage of using a web form is that it keeps all your customer’s data secure within your database.
There is always potential for somebody to gain access to customer information as it passes from sender to receiver with an email inbox.
2. Convenience
Source: https://medium.com/swlh/the-burden-of-convenience-27ce4be5f2ad
A Contact Form is easily accessible for visitors to your site. Not having one means that visitors will have to navigate elsewhere to make contact with you. They can quickly fill out their information and submit it without ever leaving your site using an online form.
So, it makes it easy for them to get in touch with you and even purchase from you if needed. A Contact form provides the customer the ease to decide when and how often they want to communicate with you.
3. Keep Track of Inquiries
Source: https://www.sagecity.com/support_communities/sage_erp_x3/b/sageerp_x3_product_support_blog/posts/what-is-the-significance-of-the-request-horizon-date-in-available-stock-inquiry
If your company gets multiple inquiries each day, it’s essential to have a reliable way of keeping track of these requests. A contact form provides instant communication that is easily searchable and keeps all of your customer information in one place.
Thus, it means that when someone contacts you again, you know exactly where they’re coming from, and you can start building rapport with them right away.
4. Protects Your Website From Spams
Having a contact form increases people’s trust in your brand. It’s also an efficient way to capture leads. A contact form on your site is an extra layer of protection against spammers and hackers. No matter how hard spam filters work, it’s virtually impossible to prevent these kinds of attacks completely.
All communication with you goes through these fields, making it more difficult for spammers to send out large amounts of spam.
While social media and other channels can be compelling for building relationships with potential clients, very few of those relationships translate into sales because there is no direct communication.
5. Multi-Functional
One can use a contact form to gather information for surveys, newsletters, competitions, and more. The possibilities are endless with what you can do with just one little email address. Additionally, it’s not limited to just accepting text input. It takes attachments and other file types as well.
Thus, sending an image or voice message is excellent rather than writing everything out in words. It saves time for both parties involved.
6. Track Your Visitors
If you’re getting hits to your site but not making any sales, it might be because there’s no way for people to communicate with you. Even if you don’t have time to talk on the phone or respond in real-time, a simple online contact form gives customers something that they can use.
It also allows them to send over information so that you can get back to them later when (and if) possible.
7. Reachability
One of the best things about having a contact form on your site is that it makes it easy for people to reach out to you. Using social media and other platforms is excellent, but there’s no substitute for personal interaction.
A business contact form allows you to engage with potential clients without going through an intermediary. So, this gives them access to real-time answers from your team or company rather than delayed or vague responses from someone else.
8. Adds Professionalism
If you add a contact form to the website, you can add professionalism and credibility to your business. The process of adding one is easy and doesn’t take long at all. You can do it right now with little effort. A contact form makes it more likely that customers will leave their information so that you can follow up with them and show that you value their interest in what you have to offer.
9. Boost Your Email List Numbers
Whether you own an eCommerce site, provide a service, or are looking to grow your business in other ways, chances are you’ll be interested in adding to and growing your email list. Contact forms can help make that happen by providing an easy way for customers to sign up and subscribe to updates.
You can offer incentives such as giveaways or coupon codes for taking time out of their day to fill out the information and submit it online. Even if all they leave is their name and email address, there’s still value in having these details available to reach out at a later date.
10. More Lead Generation
If you have visitors on your website, it means they are already interested in what you’re selling. It will help if you try to keep them involved and curious about the product or service more.
Instead of contacting users directly by email, a popup form is much easier. Because then all of their information will be available when filling out the forms themselves.
Hence, if someone isn’t ready for immediate purchase but still wants updates from your company based on what’s going on with that specific field. So, add them to the email list.
11. 24/7 Availability
When a prospect comes to your site, he may come any time, i.e., day or night. To eliminate accessibility issues, having an online means of communication ensures that customers can reach you no matter what. A contact form can put some minds at ease, making it far easier for potential clients to get in touch with you.
12. Ensure Rapid Response
As you get all the information you need when users contact you through the contact form, you can serve your customers better and provide them an excellent experience. A report says that customers are willing to spend more with a business that quickly answers their inquiries. Hence, if you have a contact form, you can produce higher revenue.
Also Read: How Web Hosting Can Affect Your SEO?
Summing Up!
So, now you must have got the whole idea about how a contact form can give your business a new direction by bringing more and more customers to your website.
Since a contact form supports your business in various ways, it can help you build a rapport with your customers, provide them with better services, and protect yourself.
You might think that it is a gone-by method, but it is still thriving in the business world. If you want to grow your business and generate more sales, then having a contact form is one of the critical features of your website.
Frequently Asked Questions
Should I use a contact form on my website?
One of the most prominent reasons to have a contact form on your website is to reduce spam and secure your website. Plus, the customer finds it comfortable to contact you anytime by filing a contact form.
What is a contact form on a website?
A contact form is a page on a website that enables users to communicate with the website owner. The page has some fields for filling in name, address, and type of comment. Moreover, on most company websites, email and mailing addresses are also included.
However, the contact form provides a quick, convenient way for consumers to ask questions.
What should one include in the contact form?
There are some relevant fields that you need to include in your contact form, and they are the following:
- First and Last Name
- Email Address.
- Company Name
- Reason for Reaching Out
