Highlights

  • A new feature of Google lets users view Tiktok and Instagram videos in a carousel in the Google application for mobile devices.
  • Google is piloting this feature to retain users inside the Search application on iPhone and Android for a longer period.
  • Users can click through the videos in the short videos section. However, the video will be played on the web instead of the corresponding mobile application.

In its effort to keep users on its search pages as much as possible instead of any other platform, including Titkok and Instagram with their endless scrolls, Google has brought forth a new way for Search that it is presently testing.

The feature will allow users to view several videos directly from the two most famous apps, i.e., Tiktok and Instagram. When you click on any of the videos, Google will take you to the web edition of the respective application, not the original app, where there are chances of you not coming back.

All the videos available in the Short Videos row, when accessed, will redirect you to the digital copy of the social platform, despite when that application is installed in the telephone. The shift is predicted to help Google to retain its users (who are looking for social video leisure) from dropping the platform completely.

Founded by Brian Freiesleben, a Twitter user, search outcomes for specific topics comprise short videos sourced from Tiktok and Instagram.

Brian Freiesleben

It is important to note that the Short Videos carousel isn’t similar to Google Stories that the tech giant released in October, this year. These stories individually allow the online publishing companions of Google to distribute short video content elements.

However, the Short Videos carousel might be concentrating on forcing social videos from multiple platforms. These platforms comprise Google’s private short-form video plan, Tangi, collectively with YouTube and Trell.

As per the media studies, the short videos from Tiktok and Instagram may even be selected and will arrive in search results.

So, what happens when a user looks at quick videos?

The clips in the Short Videos series, when accessed, are going to redirect users to the online structure of the social platform, even when that application is put in the phone.

The concept is to ensure that users stay on Google individually. Even if users click the again key, they will be redirected to the web page presenting the search results.

Google has been trying to operate with video content matter for some years now. Also, it has been associated with Twitter (in 2015) for indexing the search results.

As per the media reports, the organization has not established Tiktok and Instagram videos on the short video carousel officially yet. The work is in progress, and the feature is barely introduced with restrictions on the Google application.

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