An eCommerce blog is not the only way to garner consumer interest and update on products and trends when maintaining an online store. Another way to keep clients updated is by providing email alerts about the product and any changes. Giving consumers the option to subscribe to email alerts helps to maintain a relationship. What’s better than keeping consumers happy and buying your product and recommending it to others?
Email alerts also give businesses a sort of edge. By providing periodic updates, businesses build trust with the consumer. By building trust, consumers stay happy and in turn recommend your product to friends, acquaintances and families – sort of like a pay-it forward affect. How to maintain a personal and effective consumer relationship is one of the hottest topics of the day.
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Customers Know You’ve Got Their Back
Emails also show a level of organization and stability within a company. By sending periodic emails to subscribers about product updates, news, or anything pertaining to the company, customers experience a level of satisfaction knowing that somebody is keeping an eye on what’s going on especially since they do invest money into the company by purchasing your products. Maybe some consumers may not read the email alerts, but we can guarantee that they notice when you send them. There is nothing pesky about updating customers on new and improved products or services. Always give customers the option to unsubscribe to email alerts if they feel they need to. Make it easy to subscribe and easy to unsubscribe and come back later.
Get to the Point
Furthermore, compose emails in a way that gives loads of information without creating an essay. Give details, be precise and up-point and provide interesting facts about your company and products. Keep the “boring” stuff in a section available to those interested posted on your web page. Email alerts should provide info on any changes to the site, product or a general summary of what you need to intrigue and captivate your typical customer. Everything else such as legal disclosures, annual reports and blah, blah things in between can be kept available on your page, but make sure that stuff is available because it is important and necessary as well.
Don’t Go Overboard
On an end note, it’s also good practice to send email alerts regularly but not as often as hourly or daily. Maybe one email a week summarizing changes – it’s up to you, the business owner, to make that decision based off the personality and needs of your clients. Studies indicate that frequent product emails may be treated as spam or simply deleted. One email a week seems organized enough and offers everything your clients need to know within one simple format. Again, they choose whether to read it or not. You might also try uploading that email on your blog or somewhere else on the site just in case a consumer would like to access it later. There are so many options in keeping people interested and connected. Email provides a personal touch, consumer trust and overall justifies your product and business appearance.
