According to the latest findings by IDC, Q3 2012 not proved to be fruitful for Apple Inc in tablet market share as Apple lost 15.1 percentage share when compared to its market share in the Q2 2012 (65.5 percent) but still at 50.4 percent share, iPad managed to command over half of the 27.8 millions tablet units shipped across the globe in Q3 while second and third positions were acquired by Samsung getting 18.4 percent market share and Amazon takes 9.0 percent.
On the other side, Apple’s dropped share allowed all the other top 5 tablet manufacturers to gain percent market share during this third quarter. Android tablets shipments by Samsung and Amazon boosted during the quarter third, at the expense of Apple’s iPad dropped percentage.
You can check out the latest numbers from IDC in the chart given below:
Samsung Electronics did the best by shipping 5.1 million units of its Galaxy Note 10.1 and Tab around the world.
Amazon, which did not have a tablet in the third quarter of last year, gained 4.2 percentage points from the second quarter of 2012. Amazon announced new 7-inch and 8.9-inch Kindle Fire HD tablets late in the quarter, and began shipping the new 7-inch HD version (in addition to a refreshed version of the original 7-inch Fire) in mid-September. It’s worth noting that Amazon only shipped its new offerings in the US, although it expanded to five additional countries this quarter.
Amazon, which didn’t have any tablet in Q3 last year, has gained 4.2 percent points from Q2 2012. Amazon introduced its brand new 7-inch and 8.9 inch Kindle Fire HD tablets at the end of Q3 this year and started shipping its two new tablets from the third week of September. It should be noted that Amazon shipped its tablets in the US only, however recently it has started shipping to five other nations as well.
4th and 5th positions were acquired by Asus and Lenovo. Asus’ increased share was supported by strong shipments of its Nexus 7 tablet, which allowed it to achieve 4.8 percentage rise year-after-year. Lenovo’s gains was backed up by its strong shipments in China but still managed to grab only 0.4 market share.
